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According to a recent survey by Experian, African-American consumption grew by over 50 percent from the year 2000 to 2008 ($590 billion to $913 billion), and it is expected to grow to over $1.2 trillion dollars by the year 2013. The study also shows that blacks are more economically optimistic than whites, with 36 percent of us stating that we expect our financial future to improve, as opposed to 31 percent for all adults.
The Experian study says a couple of things: First, it says that black people love to consume and that we are getting better at it. In fact, black people have historically been very good at buying things and working hard to get them, but we are not very good at production, investment and saving our money. We grab our tax refunds and run to the mall. We become highly paid corporate lawyers in order to purchase the house and car we really can't afford. We are chubby kids in the economic candy store, accelerating our collective addiction to the monetary engines controlled by corporate greed.
The extraordinary optimism of black consumers is surprising in light of the disturbing state of black joblessness. African-American unemployment still stands at well over 16 percent, with black male unemployment faring even worse. In spite of having relatively abysmal economic circumstances, black people have reason to be optimistic when compared with whites. The outlook differential is primarily due to the fact that we're still climbing our way out of hundreds of years of staunch oppression. As a result of this oppression, many African-Americans are first-generation college students, bringing upward mobility to their families and sharing the spoils of their success.
In fact, according to a survey at UCLA, 62.9 percent of African-American college students are first-generation, compared with only 13.2 percent of whites. When you've spent so much time at the bottom of the financial ladder, almost every new position is better than the one you had before. Additionally, first-generation students are more likely to go to college to study in fields with higher salaries, such as business and engineering.
Full Story: http://www.thegrio.com/opinion/is-it-getting-better-to-be-black-in-america.php
Posted Friday, March 12th 2010 at 3:54AM
by: Elynor Moss
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Tuesday, March 23rd 2010 at 9:04PM
African Americans, by design are accustomed to "making do." That means we know how to make good use of what we have and stretch it as far as we can. Who knows more about unemployment than we do? No one. We know how to survive in hard times! I think that much of our optimism also come from being deprived,or shall we say, at the bottom so long that when things finally break loose, we seize the moment cause we feel like it may not come our way again. Most black people don't need as much as whites to be content. WE are happy to have a nice home, car, family, able to pay our bills, and have a few thousand in the bank to be happy. A few thousand in the bank of many of them is near poverty.
shirley caldwell
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